Grant Cardone Adds $18M in Bitcoin Amid Market Dip

This latest acquisition follows a previous purchase of 130 BTC and signals an aggressive push toward the firm’s long-term goal of holding 10,000 Bitcoin. Cardone’s strategy relies on a unique treasury model that funnels rental income from multifamily properties directly into digital assets. Instead of distributing all cash flow to investors, the firm utilizes revenue from holdings—such as a 366-unit apartment complex in Boca Raton—to fuel its dollar-cost-averaging approach.

The firm’s integration of real estate and crypto extends to its investment products. Cardone recently highlighted the 10X Miami River Bitcoin Fund, which pairs a 346-unit complex with $15 million in BTC. He claims this hybrid structure offers annual returns between 22% and 32%, attracting investors who previously lacked exposure to digital assets. Beyond treasury accumulation, Cardone has explored blockchain utility, notably listing a $42 million Golden Beach property on the Propy marketplace to facilitate transactions via decentralized title registries. With a target of 3,000 BTC by 2026, the firm continues to treat Bitcoin as a core component of its balance sheet, distinguishing itself from traditional real estate investment trusts.